Cold Pressed Juice Market size was valued at USD 1.5 Billion in 2020 and is projected to reach USD 1.66 Billion by 2028, growing at a CAGR of 6.7% from 2021 to 2028.
The Cold Pressed Juice is the process of extracting the juices of vegetables and fruit using a hydraulic press that differs from the centrifugal or single auger. The process is used to protect and preserve the nutritive value of fruits and vegetables. Generally, it is a two-stage process that consists of shredding and compressing the fruits and vegetables into the pulp and then being exposed to the hydraulic press. These juices are safe, healthy, and contain high nutritive value if consumed within a few weeks of packing. Following the process of sealing the bottled juice, it is placed in the chamber under high pressure to inactivate the pathogens.
In this article, you will read about the Cold Pressed Juice Market with Pritish Halder.
The rising demand for Cold Pressed juices made from mixed fruits and vegetables is increasing owing to the growing concerns regarding various health issues as well as the health benefits associated with consuming these cold-pressed juices. The manufacturing process for cold-pressed juices entails using a hydraulic press to extract pure juice from fruits and vegetables.
Furthermore, there is no additional heat or oxygen, which means no nutrients are lost during the process. As compared to other juices, nutrients, amino acids, phytonutrients, minerals, trace minerals, and enzymes are not lost during the extraction process in the case of cold-pressed juices. These factors are increasing the growth opportunities of the mixed fruits and vegetable segment in the global Cold Pressed Juice Market.
Rising health awareness among consumers all over the world is steadily causing a shift in preference towards safer, more convenient, healthy, and refreshing beverages that are calorie-free, caffeine-free, and free from artificial ingredients, which is creating a huge development in the mixed fruits and vegetable segment of the global Cold Pressed Juice Market.
The increase in demand for green beverages can rise during the forecast period. Manufacturers are focusing to introduce new flavors such as green juice with coconut water, cucumber, leafy greens, and splash pineapples to the growing demand among health-conscious consumers and to address the steadily rising market demand for healthy and natural juices.
Also, an introduction of smooth green mixes with pineapple, apple, mint, and cucumber is likely to boost the overall growth of the mixed fruits and vegetable segment throughout the assessment. The rise in demand for juices made from superfruits such as Acai, Blueberry, Pomegranate, Black Currant, Maqui Berry, Cranberry, and Goji will further contribute to market growth opportunities in the mixed fruits and vegetable segment of the global Cold Pressed Juice Market.
The global cold-pressed juice market is projected to register a CAGR of 6.1% over the forecast period (2022-2027).
COVID-19 has significantly affected the market. There was a change in consumers’ buying behavior. This rapid change was due to most consumers shifting toward consuming healthier products during the pandemic, owing to the rising consciousness of consumers toward their health. The consumers were highly focused on maintaining good health to avoid several diseases, including COVID-19. Eventually, due to several rules and regulations the government imposed during the pandemic, the consumers preferred the e-commerce websites for purchasing these healthy products as the retail shops and other stores were closed during the respective uncertainty.
The demand for cold-pressed juices is gaining popularity worldwide due to the increasing health consciousness of the growing middle-class population, which also elevates the mare
Blends of various fruits or fruits and vegetables are the most consumed product type owing to their abundance of vitamins and minerals, which is one of the primary reasons that is drawing the per capita sending towards the market.
Scope of the Report
Cold-pressed juices are extracted using cold-pressing technology, and since the process generates minimal heat, the chances of microbial fermentation are less. Hence, cold-pressed juices can be stored and distributed with zero or very minimal levels of preservatives. The Global Cold-Pressed Juice Market is segmented by Type into Fruit Juice, Vegetable Juice, and Blends.
The market is segmented by distribution channels. The market is segmented into online retailing, hypermarkets/supermarkets, convenience stores, and Others. The market is also segmented by geography to include North America, Europe, Asia-Pacific, South America, Middle-East, and Africa. For each segment, the market sizing and forecasts have been done based on the value (in USD million).
Key Market Trends
Natural beverages free of synthetic pesticides, flavoring agents, or preservatives have increased consumer demand. Increased health consciousness, obesity control, and increased customer awareness about the composition of a product are the major factors behind the penetration of organic beverages in the market. Organic beverage still represents a small part of the health and wellness market. Still, it has more significant growth opportunities based on the evolution of the consumer’s priority regarding consuming natural beverages.
Due to the increasing preference for organic food products, retail chains are increasingly distributing organic products such as organic dairy products, organic drinks, organic juices, organic cereals, organic meat, and others that are expected to grow. Currently, critical players in the market are more focused on offering organic juices in mixed types as they include higher nutritional content and enable the manufacturers to provide a blend of different varieties of fruits, vegetables, and others.
North America is the largest market as consumers in this region prefer a healthy diet to maintain a healthier lifestyle. Moreover, consumers’ preference for a healthier lifestyle is due to the increased health consciousness in this region. The factors fueling consumers’ interest in cold-pressed juice include the rising number of people skipping breakfast and looking for an on-the-go alternative that gives them nutritional benefits.
The growing concern regarding sugar consumption owing to the increasing obese population is also driving the market. Manufacturers of cold-pressed juice cleanse with health benefits such as improved immunity, gut health, and skin glow are also finding a growing market in the region attractive. The increasing demand for natural and clean-label ingredients is also boosting the market for cold-pressed juices in the region.
The global cold-pressed juice market is fragmented, and the global players compete intensely with local and regional players and private labels. The market has a significant presence of global beverage industry giants: PepsiCo, Inc., The Coca-Cola Company, and Starbucks, through their subsidiaries. Other major players in the market are The Hain Celestial Group, Inc. and Rakyan Beverages Private Limited (Raw Pressery).
Leading manufacturers in the cold-pressed juice market focus on entering new regions to expand their revenue base. The key brands are embarking on mergers and acquisitions and new product development as some of their key strategies to achieve consolidation and optimize their offerings, respectively.
- 2022, Naked Juice Company launched its new smoothie, which includes orange and lime flavors. According to the company, the new launch will attract consumers toward the brand and enable the growth parameter for the company, as the company can meet the consumers’ changing preferences.
- 2021, The Hain Celestial Group Inc. acquired snacks brands ParmCrisps® and Thinsters®. According to the company, the strategy behind this acquisition is to offer consumers fruit and vegetable juice with every purchase. Thus, the company is trying to create a brand image and sustain a point of dominancy.
- In 2020, Evolution Fresh Inc., a subsidy of (Starbucks Corporation), launched Organic Celery Glow because consumers are shifting toward organic products. Thus, the company is manufacturing pure organic and natural products, which will help it expand the business.
Market Segmentation Analysis
The Global Cold Pressed Juice Market is segmented based on Type, Distribution Channel, Nature, and Geography.
- Fruit Juices
- Vegetable Juices
- Online Retailers
- Supermarkets and Hypermarkets
- North America
- Asia Pacific
- Rest of the world
Based on Geography, The Global Cold Pressed Juice Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. The North American region leads the Global Cold Pressed Juice Market, on the back of the increased health consciousness of a large segment of the population. Factors fueling consumer interest in cold-pressed juice include the rising number of people skipping breakfast and looking for an on-the-go alternative that gives them nutritional benefits.
The “Global Cold Pressed Juice Market” study report will provide valuable insight with an emphasis on the global market including some of the major players such as PepsiCo Inc, Suja Life LLC, RAW Pressery, Juice Warrior, Hain Blueprint Inc, Evolution Fresh, Juice Generation, Liquiteria LLC, Juice Press, and Presha Food. For more information please visit Pritish Kumar Halder ‘s page.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.
Developments And Mergers
- In November 2019, BevCanna signed a non-binding Letter of Intent to acquire Little West Holdings (a cold-pressed juice company).
- On January 2019, Cocoloco launched a new line of cold-pressed fruit juices in Singapore. The new cold-pressed range features coconut water in tropical flavors such as kiwi, watermelon, and mango.
KEY COMPANIES PROFILED
PepsiCo Inc, Suja Life LLC, RAW Pressery, Juice Warrior, Hain Blueprint Inc, Evolution Fresh, Juice Generation, Liquiteria LLC.