The organic Juices Market is estimated to reach a high CAGR of 10.6% during the forecast period. (2022 – 2029). Organic juice is the derivation from acai berry fruit that is of high nutritional value. These acai berries are cultivated, developed from the cultivation fields, and accumulated in their natural surroundings. They are free from any man-made or unnatural addition like insecticides and pesticides. For more information about Organic Juice Brands please visit Pritish Kumar Halder’s page.

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These juices adhere to the regulations and standards of organic farming. It provides many health benefits. Organic juice offers medical advantages, because of certain highlights related to its source acai berry, including opposing destructive organic entities, helping customers in weight reduction, helping in absorption, lessening aggravation in the lungs, improving cerebrum working, supporting energy, and significantly more.

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Market Dynamics:

Juices help to enhance mood and brain function

Conventional and organic fresh vegetables and fruits are rich in several nutrients needed for health and survival, including required vitamins and minerals. In addition, organic fruits and vegetables play a vital role in stopping many chronic diseases, such as heart disease, cancer, stroke, and diabetes. Moreover, choosing organic juice over conventional varieties is an excellent option for those concerned about likely pesticide danger and unsustainable farming methods.

In addition to providing many nutrients included in fresh fruit and vegetables, juice also enhances sleep quality, mood, brain function, immune system, and heart health. For example, antioxidant phytochemicals found in pomegranate juice have protective effects against heart disease, and the melatonin found in tart cherry juice may improve sleep quality.

Health awareness

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Moreover, increasing health awareness among the population boost the market. Fruit juices enriched with valuable ingredients offer new product possibilities to companies that can promote and market organic fruit juice products by understanding customer choices and meeting consumer expectations. Omega-3, bioactive compounds, fiber, vitamins, and probiotics are functional elements that offer extensive product opportunities for the organic juice industry.

Organic acids are added to fruit juices to enhance the nutritional profile of fruit juice products. Vitamin D, vitamin E, vitamin A, and vitamin C are some popular vitamin types added to fruit juices. Various government actions are being offered globally to develop fortified food and beverages, especially in developing countries, such as India and China.

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Rise in costing

However, the high cost of organic fruit juices restrains the market growth. Considering that a consumer places a value on a good that depends on its particular properties, such as organic certification, hedonic price methodology is a suitable technique for examining such relationships and consists of balancing the price of products with their properties and calculating the marginal price of each one and giving of each attribute to the final price which increases the price of organic juices. The high price rate of organic juices manufactured by the HPP method is expected to impact the market negatively.

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Market Segmentation:

Growing demand for organic mix juices is expected to boost the market

The organic mix juices segment is expected to dominate the global market. Currently, the companies are more focused on offering organic juices in mixed types as it includes higher nutritional content and also enables the manufacturers to offer a blend of different varieties of fruits, vegetables, and others.

Increased health consciousness, obesity control, and increased customer awareness about the composition of a product are the major factors behind the penetration of organic mix juices, in the market. Organic mix juices still represent a small part of the health and wellness market but have greater growth opportunities, based on the evolution of the consumer’s priority regarding the consumption of natural beverages.

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High in Demand

In the global organic juice market, the demand for organic fruits is also expected to grow at a higher rate, and primary demand for organic juices made from organic mango, organic apple, and organic berries, and for vegetable-based organic juice, the demand for juices made from carrot, cucumber, and beetroot is higher.

Currently, the sales of organic juices account for the organized retail format in the global retail market.  The modern retail formats that include hypermarket/supermarket store is expected to exhibit substantial growth. Owing to increasing preference for organic food products, retail chains are increasingly offering organic products such as organic dairy products, organic drinks, organic juices, organic cereals, organic meat, and others that are expected to grow in near future.

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Global juices market:

Growing popularity of cold-pressed juices

Cold-pressed juices are extracted from fruits and vegetables using a hydraulic press instead of a centrifugal press. As compared to juices extracted using centrifugal presses, cold-pressed juices contain more vitamins, minerals, and enzymes; centrifugal pressing can result in overheating and oxidizing of the juice, which can result in nutrient loss. Cold-pressed juices are becoming more prominent among health-conscious consumers who demand healthier juices. Cold-pressed juices are priced higher than other juice drinks. Therefore, the market is expected to register a positive outlook during the forecast period.

Market Dimensions of the Fruit Juice Industry - ScienceDirect

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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Geographical Penetration:

North America is expected to drive the global organic juices market

The North American region leads the global organic juices market, owing to the increased health consciousness of a large segment of the population. Factors fueling consumer interest in organic juices include the rising number of people skipping breakfast and looking for an on-the-go alternative that gives them nutritional benefits.

The growing concern regarding sugar consumption owing to the increasing obese population is also driving the market. Manufacturers of organic juices which hahaveealth benefits such as improved immunity, gut health, and skin glow are also finding the growing market in the region attractive. The increasing demand for natural and clean-label ingredients is also boosting the market for organic juices in the region.

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Global drive in market

Europe is the next largest market after North America in terms of market volume with countries like Germany, France, and Scotland acting as drivers. The demand for organic drinks in these countries is exceptionally high compared with that of other countries within the region. The Asia Pacific is the fastest-growing market for organic drinks owing to the rise in consumers’ per capita income and consumers’ busy lifestyles within the region.

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COVID-19 Impact:

Pandemic had a positive impact on the organic juices market

The COVID-19 pandemic has impacted the food and beverages industry by growing a wide range of processed food and ready-to-eat drinks such as packed fruit juices due to their health benefits. Quarantine and extended lockdowns have impacted globally and created an opportunity due to their demand because of increased awareness regarding health and increased concern for maintaining immunity and well-being of health. For more information please visit Pritish Kumar Halder ‘s page.

Organic juices are a rich source of vitamin A, B, and C minerals such as calcium and iron; thus, it helps boost overall health, and reduce the risk of disease, which is necessary for healthy well-being. Hence, packed organic fruit juices have witnessed positive growth in the pandemic, owing to various health benefits offered by them. Packed organic fruit juices give a proper amount of easy-to-consume nutrition and are available in packs that are easy to carry. Manufacturers of packed fruit juices focus on producing organic fruit juices and include oranges and apples due to their availability in the market.

Report Insights Covered

Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights.

  • Fastest Growing Region
  • Asia Pacific
  • Largest Market Share
  • North America

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Competitive Landscape:

The global organic juices market is fragmented and the global players are competing intensely with local and regional players and private labels. Some of the key players operating in the global market are James White Drinks, Purity Organic, The Coca-Cola Company, Organic Valley, Hain Celestial, PS Organic, SUJA LIFE, LLC, Danone, Ocean Spray, Langer Juice Company Inc., Apple & Eve, Clean Juice and others.

Currently, key players in the market are more focused on offering organic juices in mixed types as it includes higher nutritional content and also enables the manufacturers to offer a blend of different varieties of fruits, vegetables, and others. For instance, Suja is the fastest-growing organic, cold-pressed, and non-GMO beverage company in the U.S.

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Large scale

The company is known for its large-scale use of organic, non-GMO fruits and vegetables, and implementation of a breakthrough displacement technology called high-pressure processing (HPP). The competitors in the market focus to enter and carrying out various strategies to expand their revenue.

For instance, on 8 June 2021, Clean Juice, the first USDA-certified organic juice bar franchise, announced its flagship shop at Birkdale Landing in Huntersville, N.C. The progress corresponds with the sixth anniversary of the opening of the first Clean Juice store at Birkdale Village. PS company has launched sugar-free organic juices like orange.