Only juices made from fruits and vegetables that meet strict USDA organic guidelines can be labeled with the certified USDA organic label. The USDA organic regulations include cultural, biological and mech, and animal practices such as enhancing soil and water quality, avoiding synthetic fertilizers, and genetic engineering.

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The organic beverage also has another name for a fresh or processed drink made by organic methods in farming. This kind of beverage maximizes the benefits for your health by minimizing the harmful human-made chemicals such as pesticides and fertilizers, which are ensured from the ingredient sourcing.

More simply, consuming organic products means you enjoy the drink without intaking any additives, preservatives, fillers, or chemical sugar.

  • What is the difference between organic and non-organic drinks?
  • Why should people separate the drinks into organic and non-organic?
  • Are there any considerable differences between them?
  • What are organic beverages’ outstanding features compared to other drinks?

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As you can see, above are the three most common questions that immediately come to mind when you take the first impression of organic drinks. More specifically, organic can make a tremendous difference in benefits compared to other types of drinks. It is this difference that brings more satisfaction to your customers.

To be more specific, there are two leading similarities between organic and non-organic beverages. They are “beneficial to human health and the farming ecology.”

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Beneficial to human health

Not just a drink, organic beverages can heal and improve your health.

With the diversity of additives like sugar, human-made preservatives, and artificial flavors, non-organic can provide quite a good taste without any health benefits. In contrast, organic drinks bring consumers an excellent taste through the original but fresh flavors.

By being full of nutrients and benefits necessary for healthy growth and diet, organic has been used popularly in daily life. Moreover, the school of thought agrees to replace meals and other drinks with organic beverages.

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Organic beverages contain a rich menu of enzymes

Organic beverages contain a rich menu of enzymes present in drinks, vitamins, and minerals. As a result, your body can rid itself of toxins more effectively, boost oxygenation, improve the immune system, and allow healthy cells’ regeneration ability. Besides, organic beverages can also be considered an incentive for treating chronic diseases like cancer.

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Beneficial to the farming ecology

Due to saying no to chemical substances, it is no surprise that organic drinks are more beneficial for farming than non-organic ones.

One of the pioneer studies about the impacts of non-organic beverages on farming ecology, researched by V. Worthington, can see some information below. It is the estimated ratio of non-organic drinks over organic drinks:

  • 10-100 times: more pesticides found in non-organic beverages
  • 60% higher concentrations of antioxidants showed in organic crops
  • 70% higher level of flavanones in organic produce

From these talkable statistics, we can confidently state that organic beverages can negatively influence the environment, such as building up soils, protecting natural water supplies, or preserving biodiversity.

Who are the consumers of organic drinks?

With the outstanding benefits of organic drinks, are these suit for everybody regardless of age, gender, or health status?

Yes. Nutrition, vitamins, or minerals are essential; we all (from die-hard advocates to skeptical consumers) need these nutritional substances to develop the body.

However, any products that are available on the market will have specifically targeted customers. Now, look at five target segments together:

The Varied Levels of Organic Consumers

To be honest, the landscape of organic customers is still general and difficult to visualize due to people’s variety of attitudes and behaviors.

And the good news?

There is a study by the Hartman Group, stating three critical kinds of organic consumers according to their demographics and journey of purchasing behaviors. They consist of:

  • Periphery consumers : these clients tend to lean towards organics; however, they have not considered behavioral changes and are still not purchasing actions.
  • Mid-level organic consumers : this segment constituted the most significant proportion among numbers of organic consumers. They make changes in awareness, but they are also gradually modifying their habits and buying organic products.
  • Core consumers : as the name suggests, core consumers are the most potential market among the three organic users, bringing a constant profit margin for beverage entrepreneurs. They have paid significant investment and interest in organic drinks, becoming frequent consumers.

Parent and Kid Consumers

When people pay attention to the organic segment, they have cared about the benefits or advantages of these categories with their health. Moreover, when you become a mom or dad, this concern will be more critical than ever because of your children. For more information please visit Pritish Kumar Halder

According to the statistics of the Organic Trade Association, a bulk number of family consumers with kids made up 81% who said that they consume organic beverages sometimes.

Health-Minded Consumers

It is not surprising that healthy-minded people tend to consume more organic beverages. Remarkably, they have a healthier lifestyle and start from their daily diet.

What does it mean?

The beverage companies don’t have difficulty attracting more consumers who already paid a lot of attention to organic products. All you need to do is to focus on offering health facts. They need detailed information to make sure that their choice is best for their health.

Savvy Organic Consumers

Make it easier,

This customer segment is highly potent. They are concerned about their health and are willing to purchase organic beverages if necessary.

Like health-minded consumers, you should improve their awareness about the benefits of organic drinks.

Sustainable and Local Consumers

Consuming local food is an indirect method to ensure the quality and credibility of the beverage. Indeed, sustainable and local consumers can offer eco and local features.

As we mentioned before, organic beverages have few adverse effects on our environment. By catching this information, it is easy to understand when sustainable consumers prefer organic drinks.